31. heinäk. 2022
In Wellness Forum
Only in this way can we show VIVAMIX's unique liveliness and power." After capturing the dancing dynamics of real people, they disassembled the parts, materials, and color matching of the car into countless components, and made VIVA's bodywork. Anthropomorphism, the car character composed of parts, superimposes the dancer's dancing dynamics, and happily wanders in the daily urban landscape constructed in the film. " Although it's a group animation, you'll feel like popular database real people are dancing!" Li Mengxu also shared that the places where the "character" travels in the animation, whether it is a convenience store, a parking lot or an extreme sports field in the city, are the daily scenes in life where they will sway when they hear music. Focusing closely on the core features of the brand and car models, blending the story line in the dynamic image, through the color, Style and music, it clearly conveys the brand message and attracts the attention of consumers. This is the creative advantage that MixCode can serve across fields. "The image is very attractive. There is stillness in the movement. We want to find the still point in the continuous movement. That moment will bring a crit and imprint it in people's minds. This is what we are pursuing."