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Nabil Islam
02. elok. 2022
In Wellness Forum
What are SERP features? SERP features are elements that appear on Google SERPs that go beyond the traditional "ten blue links". SERP features include: Featured Snippets, Knowledge Graphs, Video Carousels, and Image Packs. Overall: A search engine results page (SERP) without SERP features looks like this: Search engine results pages without SERP features And the result page with SERP feature looks like this: Search engine results pages with SERP features How common are SERP features? It's hard to find a set of Google search results these days that doesn't have any of the features of a search results page. According to a data from SEMRush , only 2.66% of Google homepage results have no SERP features. Proportion without SERP features This is why SERP features are considered when choosing keywords (links) and optimizing content for CTR . 11 Important SERP Features This article summarizes the 11 most common SERP features in Google. These properties often have a major impact on how people interact email list with Google search results. 1. Featured snippets A featured snippet is a section of content results that is highlighted at the top of a search results page. something like this: Featured Snippet Results for the Keyword "Search Engine Visibility" Google has also recently started mixing Featured Snippets into the search results below. For example, you can see the following case where the featured snippet appears in the second position on the first page: Search results with featured snippets Featured snippets have a significant impact on organic CTR. Ahrefs found that featured snippets accounted for 8% of all clicks. ahrefs - Featured Snippet CTR 2. Top & Bottom Ads You will often see two Google Ads columns on search results pages: One at the top of the page (above the organic results). The other is at the bottom of the page. Keyword-link--building ads Wordstream data shows that Google's average CTR is 3% . So advertising will definitely affect the organic CTR. But much less than the impact from featured snippets on CTR. 3. Video Carousel Video carousels are video results (usually from YouTube) that appear in search results. Below is an example: youtube-seo-serps-video carousel There are usually three videos displayed in a video carousel. But you can find more videos (usually up to ten) with the arrows on the sides. Google doesn't show videos for most search queries. (Semrush estimates that only about 6% of searches turn up video results). So, video carousels are important because they take up a lot of space in the SERPs. Plus, they usually appear at the top of the page, so people have a good chance of clicking on them. 4. Rich Text Summary Rich text snippets are extra information that appears in specific search results. They are
Search Engine Results Page (SERP) Features
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