Foorumin päivitykset

Robin Islam
07. huhtik. 2022
In Wellness Forum
On various social software such as Xiaohongshu, there is a stark contrast between the people who bought "Bingdundun" and showed off, and the people who couldn't buy "Bingdundun" and were extremely frustrated. Duplicitous consumers complained that "one pier is hard to find" and willingly queued for 5 hours at the gate of Wangfujing in the cold wind, just to bring home a "rock candy panda", but the queue was only the first in the Long March. Step by step, I finally got the qualification to enter the store, and consumers have to pray that the store has stock. 1. Multiple factors influence together, "one pier is hard to find" is only a temporary phenomenon "One pier is hard to find" is actually the result of various reasons. As the mascot of the Beijing Winter Olympics, Bingdundun actually went on sale in 2019, but the atmosphere of the Winter Olympics was not strong at that time, and most netizens did not pay much attention to this ordinary-looking doll. When the Beijing Winter Olympics opened this year, which coincided with the Spring Festival holiday, most of the people were on vacation at home and had plenty of time to pay attention to the events. The popularity of the Winter Olympics has rapidly increased, and as mascots, "Bing Dun Dun" and "Xue Rong Rong" have also been sought after. It is precisely because of the Spring Festival holiday that the production capacity of the factory has decreased, and the number of products on the market cannot meet the skyrocketing consumer demand, which eventually led to the situation of "hard to find a pier". But this phenomenon is temporary. With the end of the Spring Festival holiday and the resumption of work in factories, the production capacity will gradually catch up. "One person, one pier" is no longer an empty talk. In fact, the explosion of "Bingdundun" is highly accidental and timeliness. Factors such as the increased popularity of the Winter Olympics, the concentration Phone Number List of attention during the holidays, and the crazy delivery of goods by "tap water" people from all walks of life are indispensable. Coupled with the rapid development of the "cute economy" in recent years, consumers have shown more interest in "cute" items. High degree of love and acceptance, and the big-eyed "Bing Dun Dun" belongs to the cute doll. However, the close connection between "Bing Dundun" and the Winter Olympics also determines that its peak of popularity must occur during the Winter Olympics. As the event ends, the attention and sales of "Bing Dundun" will gradually decline. This situation is somewhat similar to the popular "Linna Belle" some time ago. The difference is that "Linna Belle" is backed by Disney, and its IP shaping ability and continuous marketing ability are relatively strong, which also makes "Lingna Belle" relatively strong. The long-term commercial value of "Nabel" is higher than that of "Bingdundun". After the market opened yesterday, Yuanlong Yatu, a licensed manufacturer and retailer of the Winter Olympics as a "Bingdundun concept stock", reported a daily limit of 20.33 yuan per share. For the manufacturer of Bingdundun, how to maximize the value of "Bingdundun" in a limited period of influence may be the most worthy of consideration at present. 2.
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Robin Islam

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