In the mobile Internet, there is a saying that "everything is a bulk sms service tool". Every APP is a tool, there are entertainment tools, chat work, safety tools and so on. The interactive experience between the user and the application (APP), in the final analysis, exists to solve a specific problem of the user. However, is the value of each APP really only to solve a certain problem/class? 1. The importance of user stickiness and retention (activity) As a breakthrough point to bulk sms service expand product value barriers, the importance of user stickiness and retention (activity) is self-evident. He can improve user retention, build product ecology, increase advertising revenue, and promote high corporate valuations. With more and more homogeneous applications and increasingly fierce competition, everyone has long recognized
The need to have a place on the mobile bulk sms service Internet, and user stickiness has become the first point to be conquered. The profits of Internet products are often at a later stage, and the benefits that can be brought are generated through user services and operations for a period of time in the future, rather than making a single profit like selling offline products, so there is no user stickiness, no Retained apps are worthless, bringing neither business returns nor bulk sms service investment for themselves. There are many dimensions to increase user stickiness and retention, which can be from the strategic level, the business level, or from the operational market level. Let's first look at the dimension of
The product itself to understand stickiness and bulk sms service retention. 2. Stickiness and retention are more important than operational pull Many people may say that to increase product activity, it is enough to pull new products through operations. In fact, in my opinion, "retention" is more important than "retention" in "retention". Stickiness and retention means that after most users use the product, they will come back, which means that the product can continuously bring value to users, whether it is practical value or entertainment value. Users who behave in this way bulk sms service are called retention of old users. In the past, some operational activities generally used various activities to attract new users, and through traffic costs, more people became new users. But in combination, if the product has no value, new users cannot become old users, and it becomes relatively weak to attract new users.