Has a customer purchased a product or service from you? Then follow up with an email with the reviews of similar customers. What we Telephone Number List think is a great example: travel agencies or airlines that send an automated email a week before your trip with tips from a local. It is an easily configurable automated email flow that strengthens the connection between Telephone Number List with the company through social proof. After all, a local give local tips. And as a traveler, you'd rather be among the locals than among all the other tourists who Telephone Number List spend hours on their Instagram photoshoot, right?
Other options for giving a service or product social proof: This training has already been booked 600 times 600 people preceded you Best booked Telephone Number List Training reviews Top-3 most viewed Top-3 most sold Principle 5. Unit People like to belong to something. From a group to a community or a family, we, as humans, like to belong. For example, we categorize ourselves according to our gender, our nationality or our friends. It ensures that we Telephone Number List can compare ourselves with others and that we feel connected: as part of a greater whole. Unity is the last principle that ensures that you remove uncertainty Telephone Number List from your potential customer.
By showing the visitor that others are similar to him or her. Whether it's demographics, preferences, style, or whatever, you create unity and Telephone Number List security for the customer to commit to you. Unity & marketing automation You create the feeling of unity with your visitors with marketing automation, for example by sending messages based on someone's Telephone Number List purchase or preference, which translates such a choice into personalized marketing messages. This way you create the 'clubbing' effect. For example you have a Telephone Number List clothing webshop with different styles and one of your customers buys a complete sports outfit.