Xiaohongshu brand marketing with the founder of Xinguofeng brand. We ws number list talked a lot for more than 2 hours, especially about brand, data and ROI. Although the brand has taken capital money, every penny of the brand founder needs to be spent on the cutting edge. ws number list Half of the ROI of investing in
Xiaohongshu is a problem of the brand itself, and half of it is a problem of ws number list Xiaohongshu's strategy. This article is based on the content of the discussion and the content ws number list supplemented by the author to write an article, hoping to inspire the small partners who operate the brand. I find it helpful and pass it on to my friends who are scratching their heads.
1. Pay attention to crowd penetration rather than explosion rate In the ws number list article "Choosing Bloggers", the author (Zhuang Jun) talked about finding matching bloggers based on the portraits of the brand's consumer groups, looking at the portraits of fans in the background ws number list of the blogger's account.